The Brief

New Heights Design has been a personal friend of Second Wind for some time. We have visited their ranch on a number of occasions and appreciate their mission to provide these majestic animals with a second chance at a happy and healthy life. The organisation sought to enhance its online presence through a comprehensive website redesign, and we were happy to assist!

The Design

The primary goal of the redesign was to create a visually appealing and user-friendly website that effectively communicates the organistion's mission and promotes its services.

During the consultation with Second Wind, they addressed three areas to be highlighted during the redesign, the horses, the trail rides and the lessons. Since they're main purpose are the horses, it was important to the owner that they be featured most prominently on the homepage. To do this, we incorporated a playful slider to showcase the range of animals, and act as an interaction before they meet in person.

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Additionally, a brand redesign was suggested to help modernise the visual identity of Second Wind Ranch & Rescue. They already had a logo, which we thought was effective in communicating who they were. Instead, we assisted with brand colours and typography. After playing around with different tones, we settled on a new palette of deep teal and soft bone-white to convey their connection to the wind. We also chose a playful orange and red for the call-to-action buttons as a sharp contrast between the primary colours.

The redesigned Second Wind Ranch & Rescue website and brand identity have received positive feedback from both existing supporters and new visitors. The modernised visuals and streamlined user experience have contributed to increased engagement and revenue within the organisation.