The Brief

Around April 2024, Moses & Sons became the latest client under BlueClay, a business brand & marketing specialist. It was around June 2024 that I was asked to take over designing their social media accounts and help bolster their new online presence with quality graphics. Like their other clients, I average about 3 posts and 1 story per week.

The Design

With the rebrand came a complete shift in focus on the brands messaging. They wanted to cement themselves as an industry leader, providing insightful tips on how farmers in the area and beyond manage their livestock, as well as selling their main product of being a sheep wool broker. New fonts and colours and were carefully chosen, as well as a redesign of their old logo. All of this was presented to myself in a brand guide to follow when designing their posts.

Using Canva, which houses all their brand assets, I ensure consistency and quality in graphics, making them eye-catching and on-brand to capture viewers' attention quickly.