The Brief

I was asked to help manage their social media platforms with the aim of growing their community and showcasing their partnership-style ecosystem to cultivate awareness, accountability, and connection in regional businesses.

The Design

Their platform centres around four key pillars: mind, body, business, and spirit. As this is already an established brand, they have a strong online identity and a wealth of content on their platform. It's my job to create visually striking graphics paired with concisely written text to share on their Instagram account. I also help source aggregated content from reliable 3rd parties.

It's important that their brand be reflected throughout, giving their audience a clear indication of who they are within a few seconds of glancing at their posts.

This is apparent with the use of consistent, distinguishing colours, fonts, and a holistic tone of graphics.

Overall, the client is satisfied with the continued effort each week to grow their business and has big plans for where to take their platform in the future.

Disclaimer: As of October 2023 I have stepped away from these duties. I do the occasional designs to support the team, but my focus has now shifted to brand management.